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Using Brand Wizard to Build your Identity

Brand Wizard builds your entire Brand Kit automatically — just enter your website URL, and Visme pulls your logo, fonts, and color theme straight from your site. No manual uploads, no starting from scratch.

1
From your Visme dashboard, click Brand Kit in the left sidebar.

2
From there, click the Brand Wizard button at the bottom of the left-hand menu.

3
Type your website URL into the field.

4
Click Extract logo and fonts to start the process.

5
Select the logo you’d like to use for your projects, then click Continue.

Note: Want to use your own logo instead? Click Upload your own logo, then choose the image file from your computer to add it.

6
Click Add all to bring in every font Visme found on your site — or select just the ones you want to keep, one by one or a few at a time. Then click Continue.

7
Select the color theme that best matches your brand from the options Visme generated based on your site — or click Add manually to create your own custom color palette instead.

8
Click Complete setup to save your new logo, fonts, and colors to your Brand Kit.

9
Click Go to my branded templates to see templates already using your new logo, fonts, and colors.

Tip: Don’t see the right logo or font? You can always fine-tune your Brand Kit afterward — add more logos, upload custom fonts, or adjust your color palette from the Branding tab.
Note: Only Administrators and users with the Designer or Marketing Manager role can access and edit the Brand Kit.

 

Frequently Asked Questions

What does Brand Wizard actually extract from my website? It scans your site for your logo, the fonts used in your text, and a color theme based on your site’s visual palette. You’ll get to review and choose from what it finds before anything is added to your Brand Kit.

What if Brand Wizard picks up the wrong logo or an outdated one? During the Identity Selection step, you can choose a different logo from the options detected, or skip ahead and upload your correct logo manually from the Logos section afterward.

Can I run Brand Wizard again later if my website changes? Yes. Reopening Brand Wizard and extracting from your site again won’t overwrite your existing Brand Kit — it adds the newly found logo, fonts, and color theme as additional options alongside what you already have.

What’s the difference between the color theme Brand Wizard creates and a manual Color Palette? The color theme is generated automatically for one-click template recoloring. You can still create additional manual Color Palettes afterward for more granular control over specific colors.

Do I need to use Brand Wizard, or can I set up my Brand Kit manually? Brand Wizard is optional. You can add logos, fonts, and colors one at a time from the Brand Kit tab if you prefer full manual control or don’t have a website to pull from.

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