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Creating a Custom Color Palette for Consistent Branding

Creating a color palette in Visme helps you establish a consistent and professional look across all your projects. Whether you want to match your brand colors or experiment with new shades, this guide will walk you through building a cohesive color palette that enhances your designs and simplifies color selection. Here’s how:

How to create a Color Palette

1
In your Visme dashboard, click the My Brand tab in the left sidebar.

2
Within the Brand Assets section, open the Colors tab to view your current palettes.

3
Click on the Add Colors button to create a new color palette you can use in your projects.

4
A new Color Palette box will appear. Click the Plus (+) button to add a color using the color wheel or by entering a specific HEX code to match your brand precisely.

5
After adding your colors, choose whether to set them as Primary or Secondary by selecting the circle checkboxes in the top-right corner of the palette box.

6
To keep things organized, double-click the Color Palette title within the box and rename it to something clear and recognizable so you can easily identify it later.

 

How to Use Color Palettes from Your Brand Kit

1
Open your project and click on any shape, text box, or object you want to recolor.

2
From the left-side menu, click on the Color tile to bring up the color panel.

3
You’ll see your Brand Color Palettes displayed, organized by Primary, Secondary, and the names you assigned. Select any color from the palette to apply it directly to your selected element.

 

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