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Organizing and Using Brand Assets

Your Brand Assets — logos, colors, and fonts — are the building blocks of every on-brand design in Visme. Manage them all from the Branding tab of your Brand Kit.

Accessing Branding Assets

1
From your Visme dashboard, click Brand Kit in the left sidebar. It opens on the Branding tab, with Logos, Colors, and Fonts in the left-hand menu.

Logo Management

1
Select Logos from the Branding menu, then click + New Logo to upload a logo from your computer. Use the Active toggle to control which logos are available to your team.

2
Set the logo position for published pages — Left, Center, or Right — and add a Logo URL (e.g., your website) so it links out when clicked.

3
Click Extract Colors on any logo to automatically generate a color palette based on it.

 

Color Configuration

1
Select Colors from the Branding menu, then open the Color Palette tab. Click + New Color Palette, then click the + button to add colors using the color wheel or a HEX code.

2
Mark each color as Primary or Secondary so your team knows which to reach for first.

3
Switch to the Theme Colors tab to manage color themes used for one-click template recoloring.

 

Fonts Settings

1
Select Fonts from the Branding menu. Click + New Font and choose Upload Font, Select from Library, or Create New Group to organize related fonts together.

2
Use the Active toggle on each font to control what’s available to your team.

3
Switch to the Font Style tab to manage typography presets for Headings and Paragraphs — click Edit on any style to change its font, size, or line height, or click + New Font Style to create an additional preset.

Note: When editing an object’s color in the Editor, your Primary and Secondary brand colors appear at the top of the color picker, in the order you’ve set them here.
Tip: Looking to control your team’s access to these assets, or set a default background color for published pages? That’s managed separately in Brand Settings.

 

Frequently Asked Questions

What’s the difference between a Color Palette and Theme Colors? A Color Palette is a saved set of brand colors you apply manually to individual elements. Theme Colors are used to recolor an entire template with one click.

Can I organize my fonts into groups? Yes. When adding a new font, choose Create New Group to keep related fonts organized together.

Who can manage Brand Assets? Only Administrators and users with the Designer or Marketing Manager role can access and edit these settings.

 

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