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Newsletters are a powerful communication tool that provides essential updates for your audience, fostering engagement and conveying valuable information. Newsletters have been (and will likely always be) one of the primary and most popular channels of communication between an entity and its audience. The challenge is: Overtime, newsletters had gotten lackluster and redundant – causing audienced to become less likely to read them.
Not Newsletters made in Visme, though! In this article, we will guide you through the process of using Visme to craft professionally branded, beautifully designed, engaging and impactful newsletters.
Learn how to leverage our platform’s features to design visually appealing and informative newsletters that effectively convey your message to your target audience.
Below is a collection of learning resources to help you hone in on your newsletter and make it more impactful by optimizing it for your audience.
Newsletter Templates: Here you can find a vast collection of ready-to-use design templates to browse, which are all available in Visme to jumpstart your Newsletter. Once you find the template you like, select it to log into Visme and start working on it within the editor.
Note: In this video, you’ll see how you can locate the template library and select a desired template for your project.
Compelling Headline: Craft a concise and attention-grabbing headline that captures the main theme or message of your newsletter.
Release Date and Frequency: Clearly state the release date and frequency of your newsletter to manage reader expectations and establish a regular communication pattern.
Content Sections: Organize your newsletter into distinct sections, each delivering valuable content, whether it’s updates, articles, or promotions.
Visuals: Integrate visually appealing images and graphics to improve the overall aesthetics and engagement of your newsletter.
Concise and Informative Copy: Keep your written content clear, concise, and informative, providing relevant information without unnecessary details.
Branding Elements: Incorporate consistent branding elements, such as logos and color schemes, to reinforce your brand identity.
Below is a list of great elements you can incorporate into your project to enhance your newsletter’s overall impact and effectiveness.
Consistent Branding: Keep your branding center stage by using logos, and proper colors and fonts throughout the newsletter. This makes people recognize your brand easily and promotes your business’s credibility.
Interactivity: Get people more involved by making your newsletter interactive. Use buttons, links, or pop-up effects to allow readers to participate in various ways when you publish or embed your newsletter online using Visme.
Media Integration: If you will be publishing your newsletter and distributing it as a published Visme URL or embedded it on a webpage, spice-up your newsletter by integrating multimedia components like videos and audio recordings.
Personalized Video Messages: Record and add videos with personal messages in your newsletter to make it more human and engaging.
Track Views and Metrics: When you share your newsletter as a link, Visme keeps track of how many views it gets and other metrics. This provides you with valuable data to plan for future projects.
Now that your project is completed, how you showcase it and share it with your audience is the next key step. Let’s review Visme’s export and sharing options below to help you determine which one is right for your Newsletter.
Download your Newsletter for Print – To obtain a high-quality and professional print for your newsletter, download it as a PDF with bleed marks. Here’s how to Download as a PDF with Bleed Marks.
Publish your Newsletter – Publish your newsletter and make it accessible to your desired audience through a shareable link or by publishing it on social media. Here’s how to publish and share your Visme project.
Share your Newsletter privately – Share your newsletter with a select few using a shareable link, while keeping it private from the rest of the world. Here’s how to share your Visme project privately.
Embed your newsletter on a Website – Embedding your newsletter on a website enables people to access and engage with your content easily and directly on the site. Here’s how to embed a Visme project on a website.
Using Visme’s Sharing options as a Pro Plan user allows you to gain analytics for how your projects are being viewed online – Learn more about Visme’s Analytics here!