Getting Started with Brand Area Setup

The Brand Kit is your central hub for managing everything related to your brand identity — logos, colors, fonts, templates, links, and team permissions. Setting it up once means every project your team creates starts on-brand.

Note: Setting up your Brand Kit is available on Visme Business and Enterprise plans.

Accessing the Brand Kit

From your Visme dashboard, click Brand Kit in the left sidebar. It opens on the Branding tab by default, with Logos, Colors, and Fonts in the left-hand menu.

Logos

Select Logos from the Branding menu.

Choose the logo position for published pages: Left, Center, or Right. You can also add a Logo URL (e.g., your website) so it links out when clicked on published projects.

Click + New Logo to upload additional logos to your collection. Use the Active toggle to control which logos are available for your team to use.

Click Extract Colors on any logo to automatically pull a color palette from it — a fast way to build a new Color Palette that matches your logo.

Want to skip manual setup? Click the Brand Wizard panel at the bottom of the left menu and enter your website URL to automatically pull your logo, colors, and fonts into Visme.

Colors

The Colors section is split into two tabs: Color Palette and Theme Colors.

Select Colors from the Branding menu, then open the Color Palette tab to view your saved palettes.

Click + New Color Palette, then click the + button to add colors using the color wheel or a HEX code.

Mark each color as Primary or Secondary so your team knows which to reach for first.

Rename the color palette to something clear and recognizable.

Switch to the Theme Colors tab to manage color themes used for one-click template recoloring.

To create a new Theme Color, click on the + button and then, click any color icon to edit it. You can choose a hue from the color wheel, adjust gradients and opacity, or enter a custom hex value.

Fonts

The Fonts section is also split into two tabs: Fonts and Font Style.

Select Fonts from the Branding menu. Click + New Font and choose Upload Font, Select from Library, or Create New Group to organize related fonts together.

Use the Active toggle on each font to control what’s available to your team.

Switch to the Font Style tab to manage typography presets for Headings and Paragraphs. Click Edit on any style to change its font, size, or line height.

Click + New Font Style to create an additional preset beyond the defaults.

Brand Templates

Brand Templates are pre-designed projects your team can reuse to create new content.

Click the Brand Templates tab.

Search for a project by name, then check the box or click the icon next to it to add it to your team’s templates.

Brand Links

Set default URLs for your organization. These appear as default options when assigning links to objects in a project.

Click the Brand Links tab, then fill in the fields for your organization’s Website URL, Email Address, Facebook, Facebook Business Page, X (Twitter), LinkedIn, LinkedIn Company Page, Pinterest, Instagram, TikTok, YouTube, and more.

Settings

Click the Settings tab to control what your team can access in the editor, including Background Color, Header Visibility, Templates Access, Branded presentation slides, Publish Page Background Color, and more.

Show or hide specific template categories to guide what your team sees when creating new projects.

Select the industry for your branded templates to keep suggested content aligned with your business.

Frequently Asked Questions

Who can access and edit the Brand Kit? By default, Admins and the Workspace Owner can fully manage the Brand Kit — Members can use the assets in their projects but cannot edit them. On Enterprise plans, you can extend edit access to specific Custom Roles, like Designer or Marketing Manager, without giving those users full Admin permissions.

What’s the difference between Color Palette and Theme Colors? A Color Palette is a saved set of brand colors (up to 8 per palette) that your team applies manually to individual elements. Theme Colors work differently — they’re built to recolor an entire template with a single click, which makes them useful when you need to quickly rebrand a template for a specific client or campaign.

Can I set up different brand colors and templates for different clients? Yes. Create a separate Color Palette and Brand Template set for each client and label them clearly (e.g., by client name) so your team can tell them apart in the color picker and template list. Logos you upload are also stored in a dedicated folder in My Files, which helps keep multi-client assets organized in one place.

Can I stop my team from using templates outside our brand? Yes. In the Settings tab, turn off Templates Access — this restricts your team to only the templates you’ve added under Brand Templates. You can also show or hide entire template categories to further narrow what they see when starting a new project.